Your Brain Is Working Against You

Hi, this is Mike Crow and I run a home inspection business.

In fact, I've run a couple of home inspection businesses.

You true joy for me though, has been helping literally thousands of

home inspectors build really solid home inspection business as well.

We can help a single man operation be able to do over $300,000 a year.

Maybe all the way up to $400,000 a year as a single inspector.

Even better for me is the 80 plus companies that we have helped

be able to build million dollar home inspection businesses.

I would like to help you be able to do the same.

Now let's talk about memory.

Test your muscle memory to wake up your brain.

This is interesting.

Your mind can't command, unless you first learned to obey you.

Can't direct others without training until you actually are willing to do

what successful people tell you to do.

You cannot be successful yourself.

I learned that a long time ago because my dad has been the most successful

person in my life in so many ways.

And I learned to listen to what he told me to do.

And then I found coaches and then I found consultants and I found other people

that told me what successful people did.

Stagnant minds are the greatest obstacles to progress.

I don't know about you, but how many books did you read last year?

Right?

Brian talked about this.

The average person reads how many?

Zero.

Okay.

Krista and I and Jonathan we read.

I guarantee you at least one book a month, at least.

And we have people reading some in some cases, one book a week.

Your brain relegates, everything possible to other functions in

the body, as long as it's able.

And that it is only when the old order of things won't work any longer, does

the brain actually get on the job?

So I want you to understand this, your brain is working against you.

One professor discovered that he was buttoning his shirt up one

day and we all button our shirts and we just do it automatically.

And we realized he wasn't working.

So his brain went all right, let me look at that.

Huh?

The button hole is sewed shut.

And so he realized there was a problem.

That was the only time the brain kicked in.

And then what he realized as he was teaching all of his classes.

But that's the way everybody works in life.

You get in your car and you drive somewhere and you don't even think

about where you're going anymore.

Especially with GPS.

Now, hopefully you're punching in good information into the GPS.

What are you doing to wake up your brain to force you to think differently?

This is the reason masterminds are so important because when you sit around

the table with 16 other people that are building successful businesses and

you say something that's completely bogus, okay, they're going to call you.

And it's kind of weird because you know, somebody shows up and they're

in shorts and, and we go, please tell me, you don't wear shorts on the job.

, not you.

You're the owner of the company.

You don't wear shorts right on, on, on inspections.

Well, yeah, in my area because I'm in Arizona or I'm in, I'm in Florida

and, and shorts are normal bogus.

My friend completely bogus.

I just want you to know I'm calling you on it.

You want to be successful dressed successful.

At one point, Jonathan used to wear short sleeves and he used to wear blue jeans.

And Jonathan at one point went, I want to be manager of this company.

And I said, great, you now wear slacks.

And you now wear long sleeve shirts every single day and no more short sleeves.

And he went Don and Ashley it's, he, it was a lot easier

than he thought it would be.

But your brain has to get on the job.

95% of people thinking aimless does solitary.

I'm going to tell you what that word means in a second, because I didn't know to

solitary gossipy flow of ideas and only 5% definitely aim and arrive at conclusions.

Desultory.

I love new words, I asked Susan what it meant.

She told me by the way, okay.

Then I went and looked it up.

Does someone Tory means lacking a plan purpose or.

Do you know, who is lacking a plan, purpose, or enthusiasm,

these guys right here.

And by the way, they think enthusiasm is going to see in a movie or playing

a game of golf or playing a video game.

And by the way, I do all that.

But that's just a piece of what I do.

I do a lot of other things.

The other thing they said is jumping from one object of attention to another,

without concentration or clear order, you have to make sure you stay focused.

Every three months we come together and we refocus on what

we need to do to be successful.

And when you go home, you know, the biggest thing that breaks my heart when

somebody joins is they go home and then they call and they go, oh, I'm sorry.

But right now, such and such is happening in my life.

And I can't do it.

And we try, we try to tell them, we warned you.

That was going to happen.

Don't let that happen.

Show up.

We even try to help them get where they're going, because we know when

they show up, everything else gets easier, but the 95% will convince.

You will convince you that you really don't need to show up.

You already got what you need.

Don't you have enough information.

That's what they'll tell you.

Don't you have enough information to succeed.

That's what your spouse will tell you.

That's what your kids will tell you what your parents will tell you.

In some cases.

Don't you have enough information to succeed?

Of course you do.

You had enough information to succeed before you showed up here,

but it's about implementation.

It's about surrounding yourself with other successful people.

It's about taking it to the next level and hearing how one person overcame a

problem you probably have, or a challenge.

You might have to be able to take it to the next level.

It's about having someone stand next to you and say, you can

do it because it's difficult.

Sometimes it's difficult sometimes.

So take notes, not just today, but the rest of your life.

The note takers by the way, are the most successful people out

there because it engages the brain.

All right.

So be charismatic.

Did I ever mention to you, I am not a charismatic person

or let's put it this way.

I was not a charismatic person when I was in high school.

Okay.

I did a lot of stupid stuff when I was in school and I got myself

in a lot of trouble and I was an introvert to base on top of all that.

So I went to school and I worked.

I went to school and I worked because honestly I wouldn't money.

And my dad, one of the things I love about my dad was he said, son, any

money you earn is yours to keep.

Cause when he grew up, when he earned money, it went into the family.

If you have kids and they're earning money, it should be there.

We do teach our kids how to divide the money up so that they'll

have it for different things.

Think about this for a second.

Elizabeth is on a scholarship.

She works as a tutor so that she can have something to put on her resume.

She gets paid a little bit of money for that, and she goes to college

full-time and she still puts a hundred dollars a month in her savings account.

She's 21.

She has thousands of dollars in her savings account that they're planning

on using when they get married to help buy their first house, rarely have

any of my kids ever gone and rented.

And if they have, they haven't rented for very long, because

owning is so much better,

so develop a magnetic personality, learn some social skills and social skills

come by helping other people succeed.

One of the things I've seen Michael do is he is now helping other people succeed.

He sharing with people what he does to help be successful.

It's kind of a cool thing.

Now, I want you to think about this.

We all know there's four basic personality types, right?

And people will tell you, figure out what your basic personality type is.

And, use it to make yourself a better person.

And I want you to know that's completely bogus.

Yes, I have a dominant personality, but I learned to be charismatic is that you

have to master all four personalities.

And the best way to do that is to be around other people that do it.

So step one, make worthwhile contacts, find other cool people

that are doing stuff and being successful in be around them.

Can, can I get all of our coaches to stand up for?

Just suck.

It would all of our coaches stand up for a second.

Yeah.

Give him a hand.

These are worthwhile contacts.

Thank you so much, guys.

These are worthwhile contacts and I will tell you the reason, one

of the reasons they're coaches is because they have charisma because

people want to be around them so you got to make worthwhile contacts.

You've got to find other people you've found it pays to come

into contact with great men.

Now here's the big secret with coming into contact with great men or women.

Let me make that clear I want you to know whether it's a man or a woman.

You want to emulate them.

You want to find out what they're doing and you want to do exactly the

same thing they're doing in gags.

Very simple pressure.

Does it work?

Pressure force does not work.

If you want to be successful, we can not force you to be successful.

There was a gentleman that came last year that I basically forced to come.

And I basically forced him to create a big bang marketing route of 20

offices and visit those 20 offices.

And when we asked people to join , he was the first one up out

of his seat and he went and signed up and I was so proud of him.

And I thought to myself, it worked.

And then I got the phone call, Mike, I'm so sorry.

I can't because I'm too busy.

Now, are you freaking kidding me?

You told me that if you could do just five inspections a week, it

would change your life for ever.

And now you're doing 10, 12 inspections a week and you have the nerve to pick

up the phone and call me as they are.

I'm too busy.

When you called me the first time you were saying, I'm only doing one, maybe

two inspections a week and I'm dying.

And we financially helped him through, because I wanted to prove that the

big bang marketing would work for him.

He broke my heart.

He broke my heart, but I can't force somebody to be successful.

But I want you to know if you want to be successful, you

don't do what the 95% are doing.

See, he's doing what the 95% are doing right now.

He's home doing inspections, making money.

That money is going to go the wrong direction for him.

Now, some people like him wake up a second year, a third year and they

come back and we have people that are back a second and third year that

have been gone for a couple of years.

And I get that.

And I have to tell you, you are probably stronger than just about

anybody else because to show back up later is an impressive thing.